Have you ever wondered why certain posts on Instagram and Facebook don’t get enough likes and shares despite their good content? Engagement is an essential part of a successful social media strategy. However, it takes more than a giveaway or contest to increase audience engagement.
As a leading digital marketing agency in Palestine with extensive experience in developing smart social media strategies, Omar Agency recommends the following points to increase engagement on social media channels.
Stay active
Consistently sharing interesting and engaging content is critical to staying connected with your audience. For example, if you are a brand that posts content on a specific day of the week, users will regularly look forward to your posts, which in turn will increase engagement and help you remember your brand. Did you know that these algorithms also like to post regularly? This means greater visibility in your target audience’s social media feeds.
Take your time
Your target audience isn’t using social media all the time. Analyze and identify times of day when they are active to increase the chances of better engagement. Posting when they’re not active can cause your posts to rank lower in their social media feeds, which could mean they don’t even see them.
So how do you determine the best time to post? Several factors need to be considered, including demographics and time zone.
Add sense of Humor
Humor has universal appeal and connects with the audience faster. It is often noticed and remembered. Your content doesn’t always have to be promotional. Post a funny video with your employees, create a funny quiz, post some funny one-liners, come up with funny puns, use memes, or make a video with animated cartoon characters to tell your brand story.
Create user-generated content
Creating user-generated content is one of the best ways to engage your audience directly with your marketing campaigns. It creates valuable customer relationships that not only help increase online engagement but also build an online community of loyal customers. They act as indirect ambassadors for your product, communicating it to others and giving them authentic recommendations.
Give your brand a tone
Create a consistent and authentic tone for your brand across social media channels, giving it a personality that helps build strong emotional customer relationships, differentiates your brand, and drives social media engagement. Remember to use original content and keep your vocabulary simple to create a tone that resonates with your audience.
You can determine the tone based on what characterizes your brand, its unique characteristics, its target audience, and even the industry it is associated with.